OZ
BUSINESS SERVICE CENTRE |
![]() | Why choose us? If you are looking to proactively sell your business, if you are looking to work with a sales focused partner who puts your company's needs and wants first, then Oz Business Service Centre is your best choice.
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Target Marketing
| In the current business climate the old methods of selling businesses no longer work. The scattergun approach to advertising businesses for sale no longer draws the desired response. The uninitiated might judge the success of a Newspaper's business sales potential by the number of ads displayed. But at Oz Business Service Centre, we noticed that we were getting poorer and poorer responses from more and more ads. Something more than what others were doing was required. How do you sell my business - you ask? The solution we adopted is target marketing, which is a combination of direct marketing to identifiable potential buyers, backed up by directed advertising in specialist publications. Target marketing is based on the premise that the most likely buyer for a specialised business is someone from within the industry, or in a synergistic business. Telemarketing is used to ensure that our expression of interest letters are properly and individually addressed to reach their target, the potential buyer, and to maintain maximum confidentiality. Oz Business Service Centre have carefully researched and compiled an extensive list of potential buyers in every industry category, and are continually updating this information. Our target marketing is backed up by directed advertising in the most appropriate publication or trade journal, to pick up any potential buyers that may have been overlooked, and to reinforce the tender to the targeted buyers. The difficulty is - how to sell a business without telling everyone it is for sale, whilst still maintaining utmost confidentiality for the vendor? This is addressed by ensuring that a binding "Confidentiality Agreement", incorporated in the "Expression of Interest", is signed prior to any business name or details being disclosed. Those buyers who have signed the Expression of Interest/Confidentiality Agreement receive a Business Profile, compiled in co-operation with the Vendor's Accountants, and are then invited to attend a Forum, or Open Day, attended by both Accountants and Solicitors for the Vendor. This eliminates protracted individual negotiations with each buyer, and sets in motion dynamics between competing buyers that would usually only be generated in an Auction situation. Private Tenders are then called. This process not only creates buyer competition to maximise selling price, but also condenses the time to sell the business. Oz Business Service Centre have compiled an impressive record of business sales in up to $20 million price bracket.
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